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Branded | Welcome

Introduction

What is Branded Research?

Branded Research, now part of Dynata, is a platform that connects businesses with niche research audiences. They claim to offer AI-powered insights and data quality assurance, helping you make better decisions based on real consumer feedback.

Features

Branded Research boasts a few key features:

  • Niche Audience Access: They claim to have 100+ consumer segments and industries, allowing you to target specific demographics.

  • AI-Powered Quality: They use AI to verify participant responses and weed out "poor actors," promising 95%+ accuracy.

  • Programmatic API: You can access their audience through an API for real-time research.

How Does It Work?

Branded Research offers a three-step process:

  1. Create Your Research: Choose from various research methods, including webcam studies, emotional AI, and surveys.

  2. Access Your Niche Audience: Their algorithms match your research project with the most qualified participants.

  3. Insights to Innovate: Analyze the data and make informed decisions based on AI-vetted insights.

Price

Pricing information is not readily available on their website. You'll need to contact them for a quote based on your specific needs.

Comments

Let's be real, "AI-powered quality" sounds like a marketing buzzword. How many times have we seen AI "solutions" that are just glorified filters? And 95% accuracy? That still leaves a 5% chance of getting garbage data.

Helpful Tips

  • Don't rely solely on AI: Use your own judgment and critical thinking when analyzing the data.

  • Ask for detailed information about their AI algorithms: Understand how they're used to ensure quality and identify potential biases.

  • Compare prices and features from other research platforms: Don't settle for the first option you find.

Frequently Asked Questions

  • What types of research can I conduct with Branded Research? They offer a range of methods, including webcam studies, emotional AI, and surveys.

  • How do I get started? Contact them for a quote and discuss your research needs.

  • Is my data secure? They claim to prioritize data security and privacy. Review their privacy policy for more details.